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Predicting Financial Planning Services Uptake in Credit Unions - RuleSixPack #6
This credit union wasn’t getting traction with its planning services — until it let AI decide who to target. The Challenge Credit Union...
Keith ‘Rule Six’ McAfee
Aug 121 min read
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Investor Sentiment, Now Tracked by AI - RuleSixPack #5
What if you could tell how your investors are feeling — without guessing? This fintech company used Einstein NLP to turn unstructured feedback into actionable investor sentiment.
Keith ‘Rule Six’ McAfee
Aug 81 min read
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Wealth firm retains $40M+ AUM by using Einstein to predict client churn. Here’s how AI changed the game. #RuleSixPack #1
When high-net-worth clients go quiet, it’s often a sign they’re preparing to leave. This firm used Einstein Discovery to identify the early signals — and saved over $40M in assets.
Keith ‘Rule Six’ McAfee
Jul 231 min read
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The 12 Days Of Salesforce for 2024
TL;DR: Here is the wrap-up of our list of things you should be considering as you reboot your business for 2024, focusing on Salesforce...
Keith ‘Rule Six’ McAfee
Jan 29, 20242 min read
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What's In A Name? How Rule Six came to be.
The Origins of our name Rule Six Consulting and Telling A Story While the actual origins of our Rule Six Consulting company name are...
Keith ‘Rule Six’ McAfee
Jan 29, 20243 min read
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