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Predicting Financial Planning Services Uptake in Credit Unions - RuleSixPack #6
This credit union wasn’t getting traction with its planning services — until it let AI decide who to target. The Challenge Credit Union...
Keith ‘Rule Six’ McAfee
Aug 12, 20251 min read


Investor Sentiment, Now Tracked by AI - RuleSixPack #5
What if you could tell how your investors are feeling — without guessing? This fintech company used Einstein NLP to turn unstructured feedback into actionable investor sentiment.
Keith ‘Rule Six’ McAfee
Aug 8, 20251 min read


Scoring Business Lending Leads with AI - RuleSixPack #4
Prioritization focuses resources on the right things at the right time. Instead of first-in, first-out, this CU now prioritizes based on...
Keith ‘Rule Six’ McAfee
Aug 5, 20251 min read


Scalable Call Deflection with Agentforce Agents - RuleSixPack #3
A flood of repetitive, menial calls was slowing everything down. Now, agents take the front line — and reps focus on complex cases.
Keith ‘Rule Six’ McAfee
Aug 1, 20252 min read


Wealth firm retains $40M+ AUM by using Einstein to predict client churn. Here’s how AI changed the game. #RuleSixPack #1
When high-net-worth clients go quiet, it’s often a sign they’re preparing to leave. This firm used Einstein Discovery to identify the early signals — and saved over $40M in assets.
Keith ‘Rule Six’ McAfee
Jul 23, 20251 min read
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